MarCom
Creates Brand Awareness
Kicks High Sales
Engages the Digital World
Makes You the Leader
Makes You a Global Brand
What Is MarCom ?
Marketing communications (MC) uses different marketing channels and tools in combination. Marketing communication channels focus on any way a business communicates a message to its desired market to kick sales, or the market in general on social media digital World.
A marketing communication tools are; social media viral advertising, Brand-owners' marketing and selling, direct marketing, WOM marketing by followers and influencers, sponsorship for events, communication on social media, and promotion to public relations. Studies reveal many consumers look at review forums and ask friends or peers whom they trust for ratings on products before making a purchase decision.Therefore, effective communication relies on an integrated approach of one dimensional and interactive social media platforms and WOM.
MC are made up of the marketing mix which is made up of
4P's: Price, Promotion, Place and Product, for a business selling goods,
7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
What We Do
Connect with Your Customers
We’re passionate about helping you find your creative voice in social media to market your brand and kick your sales.
A brand is conversation. It is how people talk about your company when you are not in the room.
Our MARCOM team will let you be in this room and communicate directly with your customers.
Communication platforms like Linkedin, Instagram, Youtube, Facebook, Snapchat or other types of media have become extremely important means of communication. Marketing Communication Platforms are a powerful capability for personalizing and expending marketing contents in an automated fashion based on the profile of the recipients.
Social media platforms function as a similar principle in marketing communications, providing awareness and information about a specific brand or product. Strategic selection of various communication platforms is known as a media strategy which aims to engage an audience in a meaningful conversation and, as a result, create a lasting relationship and be loyal to your brand.
Modern technology has expanded the use of platforms and ways in which consumers and the brand can interact. As a result, the context of platforms and how they are defined has changed.There are various platforms by which communication is transmitted, and these can be categorised as paid, owned, earned and shared, formally named as the integrated communication triangle. The model acknowledges that communication must be credible and trustworthy to be effective. Studies reveal many consumers look at review forums and ask friends or peers whom they trust for ratings on products before making a purchase decision.Therefore, effective communication relies on an integrated approach of one dimensional and interactive platforms.
Explicitly planned market content is communicated through non-personal communication platforms. The brand is in control of the platform, message content, frequency and repetition of the communication message.
Services We Offer
Marketing Communications Planning
Direct Marketing and Communication
In direct marketing the Brand owner communicates directly with potential customers, instead of through third party media. Individual customer's responses and transactions are very valuable. Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the potential or current customer and the brand.
Organizations manage detailed information about the customer's touch points with the objective to maximize satisfaction and loyalty. The interaction between the organization and the customer is always communication. Good quality communication can provide a competitive advantage and increase profitability.
Being your Brand Opinion Leader endorse your brand, increase your brand awareness and kick your sales. Due to this, biggest companies today use their brand owners to influence consumers and to endorse their products.
Branding
We specialize in professional Branding services. Branding goes beyond having a logo; it is how businesses communicate on behalf of your company, verbally and visually. A brand is a conversation — it is how people talk about your company when you are not in the room. Consumers are constantly interacting and meeting with brands. This can be through social media, advertisements, event sponsorships, personal selling and using influencers. Brand exposure such as this is known as a brand touch point or brand contact whereby the organization can try impressing its consumer. Without branding, consumers wouldn't be able to decipher between products and decide which one they like most. People may not be able to even tell the differences between some of the brands, they would have to try each brand several times before being able to judge which one was best. In order to help with purchase decisions, marketing communications try to create a distinct image for the brand. Brand associations are made to encourage linkages with places, personalities or even emotions which creates a sophisticated brand personality in the minds of the consumers. This shows how brand communications add value to products and why branding is a crucial aspect to the communication platform.